We think the nail care industry needs a shake-up: nail polish has barely evolved for almost a century and UV gel manicures are being investigated by the UK government for causing allergic reactions. We think consumers deserve better.

We're re-thinking every step of the nail care journey to give consumers a better alternative to traditional nail polish or UV gel manicures:

- We pre-cure our product so you don't have to use a UV lamp

- We use AI to size your nails so you can get a perfect fitting mani every time

We’ve invested heavily in our patent-pending nail sizing technology and our proprietary gel formulation. We also make our products in-house in the UK.

Our customers love our products. 4.8 / 5 rating and every month,1/3 of our revenue comes from existing customers

We're backed by great investors like Antler, Techstart and Ascension and we've been featured in major publications like Glamour, Harpers Bazaar, Business Insider, Stylist, Buzzfeed and Forbes.